Ari was born in London and grew up in Kuala Lumpur. After attending university in Bristol, he settled in London where he wrote a series of screenplays for indie films, including the award winning time-travel short Vincent, and transmedia experiences for Chaos Created including Timedancer and Zombies Ate My City.

He has spent time as a digital strategist and writer with Chaos Created, Blacklight Transmedia (now Imperative Entertainment) in Los Angeles as well as Part & Sum, Fountainhead Transmedia and Campfire in New York.